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We think going plastic-free should be easy. Here are 10 easy eco-friendly swaps that you can make to create a big impact.

Better Basics was born during one of the strangest years of our lives. We are forever grateful that 2020 brought us together to share ideas and start a business to reduce plastic waste.

Going completely zero waste is hard. We believe it's about everyone making small changes rather than few people making major changes. Find out about the impact you can have by reducing and reusing.

Plastic is a dirty business. Find out about the history of our reliance on plastic, recycling and what that means for our environment. The reality is, we use way too much. Now, let's start thinking about ways we can reduce it. 

When we started Better Basics, we knew we weren’t able to eliminate containers all together. We knew we would need some sort of container to send products to customers and we all know the detrimental impact of plastic, but what are the best alternatives? We started researching different options - glass, aluminum, steel, paper, bioplastic. They all have their merits and disadvantages. It’s not one simple equation. You have to consider where the raw materials are resources from, how renewable they are, the lifespan of the materials, its weight for transportation, its ability to get the job done, and then what happens at the end of the lifecycle - can it be recycled? Will it be recycled? If it ends...