Powered by seaweed. Made for life outside.

We blend our botanical ingredients with high-performing, science-backed skincare cosmeceuticals.

Our key ingredients, niacinamide and hyaluronic acid blend together with our red sea algae to balance the skin barrier. HA hydrates and plumps the skin, while niacinamide evens tone, strengthens the barrier, and prevents moisture loss. Both ingredients are non-irritating and suitable for nearly all skin types.

Niacinamide (Vitamin B3): a water-soluble vitamin known for its calming, clarifying, and barrier-boosting properties.

Key Benefits:

• Reduces inflammation – Great for acne-prone or sensitive skin.
• Minimizes pores – Helps regulate sebum production and tighten skin.
• Improves skin tone – Brightens dull skin and fades hyperpigmentation or dark spots.
• Strengthens the skin barrier – Supports the production of ceramides, keeping skin resilient and hydrated.
• Smooths fine lines – Encourages cell turnover and boosts elasticity.

Hyaluronic Acid (HA): is a naturally occurring sugar in the skin that acts like a sponge to pull in and hold moisture

Key Benefits:

• Deep hydration – Can hold up to 1,000 times its weight in water, plumping up the skin.
• Soothes dryness – Reduces flakiness and gives skin a supple, dewy finish.
• Supports barrier function – Keeps skin protected against environmental stressors.
• Reduces the appearance of fine lines – Hydrated skin appears firmer and smoother.

Mazzaella japonica is a red seaweed found in cold, pristine coastal waters of Vancouver Island. Unlike other common algae used in skincare, this one is particularly rich in bioactive compounds like phycoerythrin,carrageenans, and natural humectants— all of which support hydrated, calm, and radiant skin. Think of it as nature’s answer to dewy, post-dip glow.

Research on seaweed extracts continues to grow, and for good reason. Studies have shown that red algae varieties like Mazzaella japonica contain:

• Antioxidants that help combat oxidative stress and premature aging
• Humectants that draw moisture deep into the skin, helping to plump and smooth
• Sulfated polysaccharides (like carrageenans) that strengthen the skin barrier and reduce water loss
• Anti-inflammatory properties that help calm redness and irritation — perfect for sensitive or reactive skin

One study even found that marine algae extracts can increase skin hydration by over 14%, while significantly reducing transepidermal water loss (Source: PubMed 23752034)

Powered by plant-based skincare heroes—olive oil, coconut oil, glycerin and aloe, and clinically proven skin enhancing cosmeceuticals: hyaluronic acid, niacinamide, nourishing seed oils that leave your skin soft, smooth and hydrated and supple. We chose earth-safe ingredients like sustainable palm oil.

We didn’t just pick any seaweed — we partnered with local harvesters to source Mazzaella japonica responsibly from the Pacific Northwest. It’s harvested sustainably and in small batches to protect marine biodiversity and ensure purity from ocean to bottle.

A note on palm oil. Palm oil is the world’s most widely used vegetable oil for foods and personal care products. The over-harvesting of palm oil has led to deforestation of rainforests and eliminated the precious food for chimpanzees and other animals. This has also negatively impacted many indigenous communities due to child labor and poor working conditions. We sourced coconut-derived surfactants and found that most of them actually include palm oil in the formula (even though it isn't labelled on the bottle). Our coconut surfactant uses sustainable, certified palm oil, and we will continue to search for a completely palm oil-free formulation.

We produce our products in small batches in Vancouver, Canada. That allows us to have full control over the quality and potence of our ingredients. Our lab distills our sea algae and tests every batch, ensuring the highest quality and integrity of the ingredients.

Our products are certified cruelty-free, are not tested on animals and are vegan. We give back 1% to the planet.

We refuse to use any potentially toxic, environmentally harmful or chemical ingredients including harsh surfactants, SLS, silicones, sulfates, parabens, phalates, petrochemicals, cocamidopropyl betaine, artificial colours or fragrances. We don't use anything with know endocrine disruption or allergins, and our products are safe for the most sensitive skin

The FDA and Health Canada do not currently have standards for toxic chemicals in personal care products, so we followed the Environmental Working Group's "Dirty Dozen" ingredients. Our products contain no: PABA, parabens, DEA (or DEA related ingredients), SLS, artificial fragrances, dyes, formaldehyde-releasing preservatives, petrolatum, siloxanes, BHA/BHT, Triclosan, Dibutyl phathalate, PEG compounds.

Our bodycare line is made small batch in beautiful Vancouver Canada. We source our seaweed extract through a sustainable co-op on the coast of Vancouver Island. Through the harvesting of maezzella japonica we are cleaning up an otherwise invasive species from the Vancouver coast.

Our business is certified woman (and mom) owned. Our board is 80% female and our investors are 80% female.

We use infinitely recyclable (and reusable) glass packaging. We promote the use of less products, and fewer, higher quality, long-lasting products. We value sustainable supply chains and measure the lifecycles of all of our inputs.

We give back 1% to the planet. We take 1% of our revenue and donate it to local charities and causes that support environmental preservation, education, and health and wellness for women and children.