
Gentle on you. Gentle on the planet.
When we learned that many common household products had nasty ingredients in them and left piles of plastic waste, we knew we had to do better. Our collection of self care + home essentials make #doingbetter easy.
Sorry, not sorry.
It’s time for a made-in-Canada moment.
Do you want Better Basics back? Vote + we’ll bring back our refills.
Made better.
Our products are meticulously designed to perform, smell + look amazing. Plus they're better for you.

Home Refillery
“Love how the formula doesn't dry your hands but keeps the skin moisturized.”
- E.K.“High quality, well thought out and designed.”
- H.R.“Love the sleek natural look of this soap dispenser on my kitchen counter.”
- A.K.Hi, we're Better Basics.
We were frustrated with the amount of plastic + toxic ingredients in our homes. So, we decided to do something about it.

#doingbetter Blog

Health, Nature + Happiness. Our life's mission.
We believe that wellness extends beyond ourselves — to families, communities, and the planet we all call home. Want to be part of how we define the future? Book a...

4 Years of doing Basics, Better.
We are so proud of our achievements over the past 4 years, and there have been lots of learnings as well. We're going on pause to recalibrate.