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New Zealand is the first country to ban PFAS in cosmetic products. They are setting an industry unprecedented goal of removing PFAs in all cosmetics by 2026, why does this matter?  Understanding PFAs in Cosmetics PFAs are forever chemicals commonly used in everyday personal care and beauty products from mascara to shaving cream, and household products like teflon pans. PFAs, a group of synthetic chemicals prized for their water- and grease-resistant properties have found their way into all of our favourite beauty essentials. These 12,000 chemicals have the name "forever" because they don't break down easily in your bodies or the environment.  A study by CBC marketplace of PFAS in Canadian cosmetics found that:  "99% of Canadians tested had some level of PFAS in our bodies. " The Health Risks...

Carrying a baby and welcoming a newborn is one of the most precious times in our lives. As new moms we want to take the best care of our little ones, and reducing our exposure to potentially harmful chemicals is of utmost importance. Here's our list of personal care and cleaning ingredients to avoid.

Why are plastics so bad for us? Studies have shown that plastics not only pollute our environment by not biodegrading, but they can have a lasting effect on human health.

We believe in the power of giving back during the holidays. From Nov 18-28 we are planting a tree with every order.

Why do we care about protecting people + planet? It's a truly personal mission for us. Hear our Co-Founder Sam's personal story that lead her to Better basics.