Our founding story.
Why do we care about protecting people + planet? It's a truly personal mission for us. Hear our Co-Founder Sam's personal story that lead her to Better basics.
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Why chemicals in personal care products matter.
We put 168 chemicals on our bodies every day, and there are 88 common household chemicals that are known carcinogens or hormone disrupters. Let's dive into what to avoid and what resources can help make decoding labels easy.
Why the circular economy is the solution to the plastic problem.
The United Nation Environment Programme just released a new report emphasizing that the solution to plastic pollution relies in the adoption of a circular economy.
Leading with Purpose: Nat Archibald on career, family and living sustainably
A conversation with Nat Archibald: Balancing Motherhood, Career and a Passion for Sustainability—read on for tips and insights.
Better Basics is built by moms.
Better Basics is proud to be female-lead.
We are delighted to introduce two remarkable new leaders (in business and in their homes) on our team who are joining the mission to reduce plastic.