Our founding story.

Better Basics is on a mission to reduce single-use plastic and toxins in the personal care industry. This mission comes honestly to the Co-Founder Sam Rayner, who lost both her parents to cancer and started her own wellness journey. It was through this journey that she discovered how much the personal care industry was polluting our bodies and the environment.

"If cancer patients shouldn't be using these products, why are the rest of us?"

Better Basics was designed to make it easy for busy parents to reduce plastic and toxins in their homes. Their refill system saves time, money, and is designed with a sleek, minimal dispenser. All of their products use more biodegradable, natural or reusable materials, and have the highest ingredient standards. They don't use artificial colours, fragrances, palm oil or petrochemicals in any of their products.

Better Basics is female founded, by moms, in Vancouver, Canada.