The one time that being basic is actually a good thing.
No fillers, no crap, designed better.
Home // Care
When we learned that many common household products had nasty ingredients in them and left piles of plastic waste, we knew we had to do better. Our home care makes #doingbetter easy.
Every Refill Saves 3 Plastic Bottles
Plant Based Ingredients
No Chemicals
Cruelty-Free
Female-Founded
We Give Back
Strong + Free from BS.
We're not sorry about caring. Caring for fresh water, wild life, families and poutine.
We think we should start caring a whole lot more about Made in Canada, which is why we are redeveloping our entire line made in the beautiful Pacific Northwest.
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Made better.
Our products are meticulously designed to perform, smell + look amazing. Plus they're better for you.
Home Refillery
“Love how the formula doesn't dry your hands but keeps the skin moisturized.”
- E.K.“High quality, well thought out and designed.”
- H.R.“Love the sleek natural look of this soap dispenser on my kitchen counter.”
- A.K.Hi, we're Better Basics.
We were frustrated with the amount of plastic + toxic ingredients in our homes. So, we decided to do something about it.
#doingbetter Blog
Why I'm putting my elbows up.
What it means to be a small Canadian business in the current state of the state.
Nature through my eyes. #Earthday 2025
From forest hikes to tiny sprouts that turn into summer salads, the Earth grounds us + brings so much joy, health and beauty. Let’s stay committed to playing the long game. #EarthDay2025